Naming of a philosophy, movement, group, ideology etc. is probably much more important than most people think. This is because the name is the single most stable defining feature of such entity; everything else, all the books and knowledge associated to it may be distorted by history, but the name will always stay the same and will hold a scrutiny over all actions of the entity, it will always be a permanent reminder to every follower of what he is trying to achieve. But what if the name of the movement changes? Then it is to be considered a new, different movement. The name holds the one true goal.
- When encountering a new movement/philosophy/ideology etc., we can tell a lot about it from its name: the name is its ultimate goal which **will be pursued on detriment of other goals**. A lot of times the bad movements are those **named after the means** (e.g. *capitalism*) rather than goals (e.g. *pacifism*) because by this dominance the focus on means will inevitably subordinate the goal.
- When starting a new movement, we have to pay very careful attention to giving it a name.
Let us comment on a few examples:
- **[Capitalism](capitalism.md)**: The goal is maximization of capital. There is no promise of a good society, it is not mentioned in the name, and indeed what we get is a system that evolves corporations that get progressively better at maximizing capital, on the detriment of people.
- **[Free Software Movement](free_software.md)**: The movement is about user's freedom and therefore ethics. Notice that even though definitions of free software may slightly differ between different branches of it, the groups calling themselves *free software* movements always pursue freedom. This is why capitalism couldn't embrace free software: because thanks to the name it always firmly stands against abusing the user.
- **[Open Source Movement](open_source.md)**: The movement has been born from the Free Software Movement with a specific goal of abandoning ethics and supporting business. The ethics (freedom) has been dropped from the name and was replaced with the word "open", and indeed what we're seeing is software that is somewhat "open" -- whatever that means -- but mostly [capitalism software](capitalist_software.md) abusing and restricting its users by means other than proprietary licenses (see e.g. [Firefox](firefox.md)).
- **Feminism**: The goal is to benefit the females, i.e. make the superior to males. There is no mention of equality of sexes in the name even this idea might have appeared somewhere in the movement's beginning. And indeed, what we're seeing is a progressively more aggressive fascist movement that is downright hostile to males, is completely uninterested in inequality in the opposite direction and only ever looks for empowering the women, without any concern of equality.
