Hero culture is a [harmful](harmful.md) culture of creating and worshiping heroes and "leaders" (and other kinds of [celebrities](celebrity.md)) which leads to e.g. creation of [cults of personality](cult_of_personality.md), strengthening [fight culture](fight_culture.md) and establishing hierarchical, anti-[anarchist](anarchism.md) society of "winners" and "losers". The concept of a hero is one that arose in context of [wars](war.md) and other many times violent conflicts; a hero is different from a mere authority or a well known individual in some area, it is someone who creates fear of disagreement and whose image is distorted to a much more positive, sometimes godlike state, by which he distorts truth and is given a certain power over others. Therefore [we](lrs.md) highly warn about falling to the trap of hero culture, though this is very difficult in current highly hierarchical society. **To us, the word hero has a pejorative meaning**. Our advice is always this:
Smart people know this and those being named *heroes* themselves many times protest it, e.g. Marie Curie has famously stated: "be less curious about people and more curious about ideas." Anarchists purposefully don't name theories after their inventors but rather by their principles, knowing the danger of hero culture leading to social hierarchy and also that people are imperfect -- people are like packages, a mixture of both good and bad inadvertently inseparable, they carry distorting associations, they make mistakes and their images are twisted by history and politics -- even the character of [Jesus](jesus.md), a "theoretically perfect human", has been many times twisted in ways that are hard to believe. Worshiping an individual always comes with the tendency to embrace and support everything he does, all his opinions and actions, including the extremely bad ones. Abusive regimes are the ones who use heroes and their names for propaganda -- Stalinism, Leninism, corporations such as Ford, named after their founder etc. Heroes become brands whose stamp of approval is used to push bad ideas... especially popular are heroes who are already dead and can't protest their image being abused -- see for example how [Einstein's](einstein.md) image has been raped by [capitalists](capitalism.md) for their own propaganda, e.g. by [Apple](apple.md)'s [marketing](marketing.md), while in fact Einstein was a pacifist socialist highly critical of capitalism. This is not to say an idea's name cannot be abused, the word *[communism](communism.md)* has for example become something akin a swear word after being abused by regimes that had little to do with real communism. Nevertheless it is still much better to focus on ideas as ideas always carry their own principle embedded within them, visible to anyone willing to look, and can be separated from other ideas very easily. Focusing on ideas allows us to discuss them critically, it allows us to reject a bad concept without "attacking" the human who came up with it.
