Update

marketing.md

@@ -6,12 +6,12 @@ Marketing is an unethical practice, plentifully used in [capitalism](capitalism.
 
 Specific practices used in marketing are:
 
-- **Lies** and falsehoods. Every ad will present the product as the best, even though not all products can be best. Actors will be paid to lie about how the product changed their life etc. -- so called **[astroturfing](astroturfing.md)**. Many times numbers and "facts" whose source is difficult to trace will be completely made up. **Fake discounts** are something constantly presented in ads.
-- **Extreme repetition/[spam](spam.md)**: this includes repeating the same commercial over and over (e.g. every 10 minutes) as well as repeating the name of the product in a completely retarded way (*"We recommend X because X is the best. For more info about X visit www.X.com. Remember, X is the best. Your X."*).
-- **Psychological tricks** such as **abusing songs** and shitty catchy melodies, often raping existing good [music](music.md) by for example changing the lyrics and then repeating it so many times you never want to even hear the original ever again. This abuses the fact that a song will stick in one's head and keep torturing the individual into thinking about the advertised product constantly. Similarly ads like to show food to people in attempts to **rise appetite in overweight people** and so literally posing a health risk to millions -- consider that most people in the first world are overweight and should try to eat less rather than more, ads are trying to force them to do the opposite (of course additionally forcing food that's not healthy at all). Super markets constantly change placement of items so that people always get lost, spend more time in the shop, see more items and are more likely to buy more things. Other tricks include **shouting**, **fake empathy** ("we care about you" etc.) or creating the **"[everyone does it](everyone_does_it.md)" illusion** ("look, all the cool teenagers in the world now switched to this product!").
-- **Misleading statistics**, presentation and interpretation of data. For example any success rate will be presented as the upper bound as such a number will be higher, typically 99% or 100%, i.e. *"our product is successful in up to 100% cases!"* (which of course gives zero information and only says the product won't succeed in more than 100% cases). A company may also run its own competition for a "best product", e.g. on [Facebook](facebook.md), in which all products are of course their products, and then the winning product will be seen on TV as a "contest winning product".
-- **Forcefully seizing attention**: ads are present practically everywhere, even embedded in "art" (even in that which one pays for like magazines), in the sky (planes, blimps, drones, ...), they play on every radio you hear in every shop, they pop up on electronic devices one has paid for, they can't be turned off (and if you try to do it, you're called a thief). They are present in education materials and targeted at children. Audio of a commercial will be made louder to catch an attention when it starts playing on a commercial break.
-- **bribing celebrities/[influencers](influencer.md)**. An *influencer* is nowadays a culturally accepted "job" whose sole work consists of lying, forcing products and spreading corporate propaganda.
+- **Lies** and falsehoods. Every ad will present the product as the best thing there is, of course despite the fact that not all products can simultaneously be the best, so most of them are inevitably lying. No ad will ever point out shortcomings of the product in question or try to present it in an objective way. Actors will be paid to lie about how the product is awesome and how changed their life even if in reality they never used it -- so called **[astroturfing](astroturfing.md)**. And of course many times numbers and "facts" whose source is difficult to trace will be completely made up. Lying and manipulation is just a normal, daily routine in capitalism.
+- **Extreme repetition/[spam](spam.md)**: this includes repeating the same commercial over and over (e.g. every 10 minutes) as well as repeating the name of the product several times in every sentence (*"At X we believe in X, we recommend X because X is the best. For more info about X visit www.X.com. Remember, X is the best. Your X."*). Email spam, phone calls, leaflets and other spam is also a requirement for making any business succeed nowadays, you just cannot win attention by "playing nice" when everyone else plays dirty.
+- **Psychological tricks** such as for example **fake discounts**: a product is presented as being on discount while in reality it's still highly overpriced, the price was just set to yet higher one for a day, then set back and now it's presented as a discount because people love the word "discount" and think they're saving money when in fact they're being raped. Most products are now constantly on "discount" for this reason. Another trick is **abusing songs** and shitty catchy melodies, often destroying existing good [music](music.md) this way by for example changing the lyrics of a nice famous song and then repeating it so many times you get sick of it and never want to even hear the original ever again. This abuses the fact that a song will get stuck in one's head and keep torturing the individual into thinking about the advertised product constantly. Similarly ads like to show food to people in attempts to rise rise appetite, even (and perhaps especially) in obese people who shouldn't be overeating, and so they literally pose a health risk to millions, they push overweight people to eating more -- consider that most people in the first world are overweight and should try to eat less rather than more, ads are trying to force them to do the opposite (of course additionally forcing food that's not healthy at all) -- not even talking about the fact that the "food" is almost always very unhealthy in itself. Super markets constantly change placement of items so that people always get lost, spend more time in the shop, see more items and are more likely to buy more things. They use colored lights to make fruit more fresh and juicy than it actually is. Other tricks include **shouting** to gain attention, **faking empathy and emotion** ("we care about you", "we care about environment" etc.), creating the **"[everyone does it](everyone_does_it.md)" illusion** ("look, all the cool teenagers in the world now switched to this product!"), intentionally creating drama (i.e. attention), abusing [shortcut thinking](shortcut_thinking.md) with **[buzzwords](buzzword.md)** etc. Many of the tricks are aimed at children and younger people who are less experienced, naive, and more likely to fall victim to them.
+- **Misleading statistics**, presentation and interpretation of data. For example any success rate will be presented as the upper bound as such a number will be higher, typically 99% or 100%, i.e. for example *"our product is successful in up to 100% cases!"* (which of course gives zero information and only says the product won't succeed in more than 100% cases). A company may also run its own polls for a "best product", e.g. on [Facebook](facebook.md), in which all products are of course their own products, and then the winning product will be seen on TV as a "contest winning product".
+- **Forcefully seizing attention**: ads are present practically everywhere, even embedded in "art" (even in that which one pays for, like magazines or movies), in the sky (planes, blimps, drones, ...), they play on every radio you hear in every shop, they pop up on electronic devices one has paid for, they can't be turned off (and if you try to do it, you're called a thief). They are present in education materials and targeted at children. Audio of a commercial will be made louder to catch an attention when it starts playing on a commercial break.
+- **Bribing celebrities/[influencers](influencer.md)**. An *influencer* is nowadays a culturally accepted "job", typically done by a psychopath, whose sole work consists in gaining trust of naive people, pretending to be their "friend", and then lying, manipulating them and forcing them to buying products, spreading corporate propaganda and so on.
 - ...
 
 These practices are not rare, not even close, they are not even a behavior of a minority, not even of a small majority, they are not illegal and people don't even see them as unusual or undesirable. Stop for a moment to think about how deeply fucked up this is. People in the [US](usa.md) are so brainwashed they even pay to see commercials (Super Bowl). Under capitalism these practices are the norm and are getting worse and worse ever year. [Boiling the frog](slowly_boiling_the_frog.md) works as expected.