Update

marketing.md

@@ -8,7 +8,7 @@ Specific practices used in marketing are:
 
 - **Lies**: every ad will present the product as the best thing there is, of course despite the fact that not all products can simultaneously be the best, so most of them are inevitably lying. No ad will ever point out shortcomings of the advertised product or try to present it in an objective way. Actors will be paid to lie about how the product is awesome and how it changed their lives even if in reality they never used it -- so called **[astroturfing](astroturfing.md)**. An ad will show someone getting orgasm from buying new toothpaste. And of course numbers and "facts" whose source is difficult to trace will be exaggerated or completely made up. Lying and manipulation is just a normal, daily bread in capitalism.
 - **Extreme repetition/[spam](spam.md)** and annoyance: this includes repeating the same commercial over and over (e.g. every 10 minutes) as well as repeating the name of the product several times in every sentence (*"At X we believe in X, we recommend X because X is the best. For more info about X visit www.X.com. Remember, X is the best. Your X."*). Email spam, phone calls, leaflets and other spam is also a requirement for making any business succeed nowadays, you just cannot win attention by "playing nice" when everyone else plays dirty. The extreme repetition even commonly surpasses the threshold of **psychological torture** -- employees of supermarkets for example complain about the pain of having to listen to the same ad over and over, 8 hours every day, for many it becomes unbearable.
-- **Psychological tricks and abuse** such as for example **fake discounts**: a product is presented as being on discount while in reality it's still highly overpriced, the price was just increased for a single day, then set back and now it's presented as a discount because people love the word "discount" and think they're saving money when in fact they're being raped. Most products are now constantly on "discount" for this reason. Another trick is **abusing songs** and shitty catchy melodies, often destroying existing good [music](music.md) this way by for example changing the lyrics of a nice famous song and then repeating it so many times you get sick of it and never want to even hear the original ever again. This abuses the fact that a song will get stuck in one's head and keep torturing the individual into thinking about the advertised product constantly. Similarly ads like to show food to people in attempts to rise their appetite, even (and perhaps especially) in obese people who shouldn't be overeating anymore and who are struggling to stay on a diet, and so ads literally pose a health risk to millions, they push overweight people to eating more -- consider that most people in the first world are overweight and should try to eat less rather than more, ads are trying to force them to do the opposite (of course additionally forcing food that's not healthy at all) -- not even talking about the fact that the "food" in question is almost always very unhealthy in itself. Supermarkets **intentionally create [mazes](maze.md)** and constantly change placement of items so that people always get lost, spend more time in the shop, see more items and are more likely to buy more things. They use colored lights to make fruit look more fresh and juicy than it actually is. Other tricks include **shouting** to gain attention, **faking empathy and emotion** ("we care about you", "we care about the environment" etc.), creating the **"[everyone does it](everyone_does_it.md)" illusion** ("look, all the cool teenagers in the world now switched to this product!"), intentionally creating drama (i.e. attention), abusing [shortcut thinking](shortcut_thinking.md) with **[buzzwords](buzzword.md)**, abusing [feat culture](fear_culture.md) ("Did you know that without this vitamin you're 10 times more likely to die of cancer?") etc. Many of the tricks are aimed at children and younger people who are less experienced with life, naive, trusting that a [corporation](corporation.md) truly cares about their well being, and similarly on older people, who are also more likely to fall victim to them.
+- **Psychological tricks and abuse** such as for example **fake discounts**: a product is presented as being on discount while in reality it's still highly overpriced, the price was just increased for a single day, then set back and now it's presented as a discount because people love the word "discount" and think they're saving money when in fact they're being raped. Most products are now constantly on "discount" for this reason. Another trick is **abusing songs** and shitty catchy melodies, often destroying existing good [music](music.md) this way by for example changing the lyrics of a nice famous song and then repeating it so many times you get sick of it and never want to even hear the original ever again. This abuses the fact that a song will get stuck in one's head and keep torturing the individual into thinking about the advertised product constantly. Similarly ads like to show food to people in attempts to rise their appetite, even (and perhaps especially) in obese people who shouldn't be overeating anymore and who are struggling to stay on a diet, and so ads literally pose a health risk to millions, they push overweight people to eating more -- consider that most people in the first world are overweight and should try to eat less rather than more, ads are trying to force them to do the opposite (of course additionally forcing food that's not healthy at all) -- not even talking about the fact that the "food" in question is almost always very unhealthy in itself. Supermarkets **intentionally create [mazes](maze.md)** and constantly change placement of items so that people always get lost, spend more time in the shop, see more items and are more likely to buy more things. They use colored lights to make fruit look more fresh and juicy than it actually is. Other tricks include **shouting** to gain attention, **faking empathy and emotion** ("we care about you", "we care about the environment" etc.), creating the **"[everyone does it](everyone_does_it.md)" illusion** ("look, all the cool teenagers in the world now switched to this product!"), intentionally creating drama (i.e. attention), abusing [shortcut thinking](shortcut_thinking.md) with **[buzzwords](buzzword.md)**, abusing [fear culture](fear_culture.md) ("Did you know that without this vitamin you're 10 times more likely to die of cancer?") etc. Many of the tricks are aimed at children and younger people who are less experienced with life, naive, trusting that a [corporation](corporation.md) truly cares about their well being, and similarly on older people, who are also more likely to fall victim to them.
 - **Misleading statistics**, presentation and interpretation of [data](data.md). For example any success rate will be presented as the upper bound as such a number will be higher, typically 99% or 100%, i.e. for example *"our product is successful in up to 100% cases!"* (which of course gives zero information and only says the product won't succeed in more than 100% cases). A company may also run its own polls for a "best product", e.g. on [Facebook](facebook.md), in which all products are of course their own products, and then the winning product will be seen on TV as a "contest winning product".
 - **Forcefully seizing attention**: ads are present practically everywhere, even embedded in "art" (even in that which one pays for, like magazines or movies), in the sky (planes, blimps, drones, ...), they play on every radio you hear in every shop, they pop up on electronic devices one has paid for, they can't be turned off (and if you try to do it, you're called a thief). They are present in educational materials and targeted at children. Audio of a commercial will be made louder to catch an attention when it starts playing on a commercial break.
 - **Bribing celebrities/[influencers](influencer.md)**. An *influencer* is nowadays a culturally accepted "job", typically done by a psychopath, whose sole work consists of gaining trust of naive people on social media, pretending to be their "friend", and then lying, manipulating them and forcing them to buying products, spreading corporate propaganda and so on.