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Miloslav Ciz 2022-05-14 18:38:05 +02:00
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marketing.md
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@ -4,7 +4,7 @@ Marketing is an unethical practice, plentifully used in [capitalism](capitalism.
Specific practices used in marketing are:
- **Lies** and falsehoods. Every ad will present the product as the best, even though not all products can be best. Actors will be paid to lie about how the product changed their life etc. Many times numbers and "facts" whose source is difficult to trace will be completely made up. **Fake discounts** are something constantly presented in ads.
- **Lies** and falsehoods. Every ad will present the product as the best, even though not all products can be best. Actors will be paid to lie about how the product changed their life etc. -- so called **[astroturfing](astroturfing.md)**. Many times numbers and "facts" whose source is difficult to trace will be completely made up. **Fake discounts** are something constantly presented in ads.
- **Extreme repetition**: this includes repeating the same commercial over and over (e.g. every 10 minutes) as well as repeating the name of the product in a completely retarded way (*"We recommend X because X is the best. For more info about X visit www.X.com. Remember, X is the best. Your X."*).
- **Psychological tricks** such as **abusing songs** and shitty catchy melodies, often raping existing good music by for example changing the lyrics. This abuses the fact that a song will stick in one's head and keep torturing the person into thinking about the advertised product constantly. Other tricks include **shouting** or **fake empathy** ("we care about your" etc.).
- **Misleading statistics**, presentation and interpretation of data. For example any success rate will be presented as the upper bound as such a number will be higher, typically 99% or 100%, i.e. *"our product is successful in up to 100% cases!"* (which of course gives zero information and only says the product won't succeed in more than 100% cases). A company may also run its own competition for a "best product", e.g. on [Facebook](facebook.md), in which all products are of course their products, and then the winning product will be seen on TV as a "contest winning product".