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@ -39,70 +39,74 @@
</tr>
</table>
<br>
<table class="m">
<tr class="info">
<td>Affluenza</td>
<td>John de Graaf</td>
<td>Casual</td>
</tr>
<tr>
<td class="snippet">The more real wealth we have - such as friends, skills, libraries, wilderness, and afternoon naps - the less money we need in order to be happy.</td>
</tr>
</table>
<br>
<table class="m">
<tr class="info">
<td>Life Inc.</td>
<td>Douglas Rushkoff</td>
<td>Casual</td>
</tr>
<tr>
<td class="snippet">The efforts may be local, but the effects are global. Every gallon of gas we don't burn is a few bucks less going to exploit someone in the Middle East. Every student we educate properly has more potential to create value for us all. Every plate of chard we grow is another patch of top-soil saved, another square foot of room on a truck, and another nail in the coffin of Big Agra. Every Little League game we coach is an assault on the obesity epidemic, every illiterate adult we teach to read may become one fewer welfare case to fund, and every hour we spend with friends is that many eyeballs fewer glued to the TV. The little things we do are big, all by themselves.</td>
</tr>
</table>
<br>
<table class="m">
<tr class="info">
<td>Culture Jam</td>
<td>Kalle Lasn</td>
<td>Casual</td>
</tr>
<tr>
<td class="snippet">Advertisements are the most prevalent and toxic of the mental pollutants. From the moment your radio alarm sounds in the morning to the wee hours of late-night TV, microjolts of commercial pollution flood into your brain at the rate of about three thousand marketing messages per day. Every day, an estimated 12 billion display ads, 3 million radio commercials, and more than 200,000 TV commercials are dumped into North America's collective unconscious.</td>
</tr>
</table>
<br>
<table class="m">
<tr class="info">
<td>The High Price of Materialism</td>
<td>Tim Kasser</td>
<td>Academic</td>
</tr>
<tr>
<td class="snippet">...we need to feel autonomous and authentically engaged in our behavior. We constantly strive for increased freedom and more opportunities to experience life in a self-directed manner. These needs are most apparent in our strong motivation to express ourselves and to follow our own personal interests. Rather than feeling pressured or burdened by our circumstances, we need to pursue activities that provide us with challenge, interest, and enjoyment. By doing so, we can feel ownership of our own behavior, and thus feel both authentic and autonomous.</td>
</tr>
</table>
<br>
<table class="m">
<tr class="info">
<td>Brandwashed</td>
<td>Martin Lindstrom</td>
<td>Casual</td>
</tr>
<tr>
<td class="snippet">...the minute we're born, we may already be <i>biologically programmed</i> to like the sounds and music we were exposed to in utero.</td>
</tr>
</table>
<br>
<table class="m">
<tr class="info">
<td>The Hacking of the American Mind</td>
<td>Robert Lustig</td>
<td>Casual</td>
</tr>
<tr>
<td class="snippet">Now look at the corn-fed steak. See all that marbling? We love it, because that's where the flavor is. And after grilling, it practically cuts with a butter knife. That marbling is fat in the muscle. That's muscle insulin resistance. That cow had metabolic syndrome; we just happened to slaughter it before it got sick, and now we're consuming the aftereffects in each and every Big Mac.</td>
</tr>
</table>
<p><a class="button" href="#moids">&gt; Show books by men too?</a></p>
<div id="moids">
<p><a class="button" href="#">&gt; Aahh! Never mind!</a></p>
<table class="m">
<tr class="info">
<td>Affluenza</td>
<td>John de Graaf</td>
<td>Casual</td>
</tr>
<tr>
<td class="snippet">The more real wealth we have - such as friends, skills, libraries, wilderness, and afternoon naps - the less money we need in order to be happy.</td>
</tr>
</table>
<br>
<table class="m">
<tr class="info">
<td>Life Inc.</td>
<td>Douglas Rushkoff</td>
<td>Casual</td>
</tr>
<tr>
<td class="snippet">The efforts may be local, but the effects are global. Every gallon of gas we don't burn is a few bucks less going to exploit someone in the Middle East. Every student we educate properly has more potential to create value for us all. Every plate of chard we grow is another patch of top-soil saved, another square foot of room on a truck, and another nail in the coffin of Big Agra. Every Little League game we coach is an assault on the obesity epidemic, every illiterate adult we teach to read may become one fewer welfare case to fund, and every hour we spend with friends is that many eyeballs fewer glued to the TV. The little things we do are big, all by themselves.</td>
</tr>
</table>
<br>
<table class="m">
<tr class="info">
<td>Culture Jam</td>
<td>Kalle Lasn</td>
<td>Casual</td>
</tr>
<tr>
<td class="snippet">Advertisements are the most prevalent and toxic of the mental pollutants. From the moment your radio alarm sounds in the morning to the wee hours of late-night TV, microjolts of commercial pollution flood into your brain at the rate of about three thousand marketing messages per day. Every day, an estimated 12 billion display ads, 3 million radio commercials, and more than 200,000 TV commercials are dumped into North America's collective unconscious.</td>
</tr>
</table>
<br>
<table class="m">
<tr class="info">
<td>The High Price of Materialism</td>
<td>Tim Kasser</td>
<td>Academic</td>
</tr>
<tr>
<td class="snippet">...we need to feel autonomous and authentically engaged in our behavior. We constantly strive for increased freedom and more opportunities to experience life in a self-directed manner. These needs are most apparent in our strong motivation to express ourselves and to follow our own personal interests. Rather than feeling pressured or burdened by our circumstances, we need to pursue activities that provide us with challenge, interest, and enjoyment. By doing so, we can feel ownership of our own behavior, and thus feel both authentic and autonomous.</td>
</tr>
</table>
<br>
<table class="m">
<tr class="info">
<td>Brandwashed</td>
<td>Martin Lindstrom</td>
<td>Casual</td>
</tr>
<tr>
<td class="snippet">...the minute we're born, we may already be <i>biologically programmed</i> to like the sounds and music we were exposed to in utero.</td>
</tr>
</table>
<br>
<table class="m">
<tr class="info">
<td>The Hacking of the American Mind</td>
<td>Robert Lustig</td>
<td>Casual</td>
</tr>
<tr>
<td class="snippet">Now look at the corn-fed steak. See all that marbling? We love it, because that's where the flavor is. And after grilling, it practically cuts with a butter knife. That marbling is fat in the muscle. That's muscle insulin resistance. That cow had metabolic syndrome; we just happened to slaughter it before it got sick, and now we're consuming the aftereffects in each and every Big Mac.</td>
</tr>
</table>
</div>
</body>
</html>