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It's not enough just to develop online products. Anyone who has created a learning content product that didn't sell can tell you, you need to create online products that individuals need. You need to create online products that people wish.
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For service based offerings, the call is the trickier. Offering a free consultation is obvious and widely used route. Offering free whitepapers or documents that you author offering real value for cost/benefit analysis for a customer is made of also a widely used practice. For example, a personal injury lawyer offering traffic violation representation may provide a document titled "Top 3 Mistakes Drivers Make When Having Speeding Tickets". After providing a name, email address, and phone number, person will get the document. The lawyer has a clear chair lead (this person is inclined searching for representation) as well as the user turns into a valuable resource authored by an Online Content Creator more advanced. A win-win.
If you blog professionally, you have to read learn. Reading fiction has its effects. First, it takes you away through confines of one's cubicle a few place where things might be better style over the chit-chatter of the team behind your back! You will find great ideas pouring into your head from all directions.