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name_is_important.md

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 # Name Is Important
 
-Name of a philosophy, project, movement, group, [ideology](ideology.md) etc. plays a more significant role than a common man believes. A naive view is that name is just an arbitrary identifier whose value lies at most being "catchy" and "easily remembered" (see also [marketing](marketing.md)), a common man will rather believe promise of politician than the name of his party which he will disregard just as a "bunch of unimportant words"; however name is much more than a mere string of letters, it is the single most stable defining feature of an entity; everything else, all the books and knowledge associated with it may be distorted by [history](history.md), but the name will always stay the same and will hold a scrutiny over all actions of the entity, it will always be a permanent reminder to every follower of what he is trying to achieve. But what if the name of the movement changes? Then it will be by definition a new, different movement, and everyone will have to decide if he wants to abandon the old movement to join the new. The name very often points towards the one true goal.
+Name of a philosophy, project, movement, group, [ideology](ideology.md) etc. plays a more significant role than a common man believes. A naive view is that name is just an arbitrary identifier whose value lies at most in being "catchy" and "easily remembered" (see also [marketing](marketing.md)), a common man will rather believe promise of politician than the name of his party which he will disregard just as a "bunch of unimportant words"; however name is much more than a mere string of letters, it is the single most stable defining feature of an entity; everything else, all the books and knowledge associated with it may be distorted by [history](history.md), but the name will always stay the same and will hold a scrutiny over all actions of the entity, it will always be a permanent reminder to every follower of what he is trying to achieve. But what if the name of the movement changes? Then it will be by definition a new, different movement, and everyone will have to decide if he wants to abandon the old movement to join the new. The name very often points towards the one true goal.
 
 HOWEVER, it may also not be completely true -- few things in Universe hold absolutely. Hear this **warning**: firstly [human language](human_language.md) itself (i.e. meanings of all words that exist in it) changes, the process is slow but in several hundred years this effect becomes significant. Secondly although the power of name is great, it is not infinite, the discussed stress of the importance of name should just remind us that the force of the name is greater than one might expect, but may still be broken if stronger forces are at play -- there have been many cases of **name abuse** in history, notably e.g. by [Nazism](nazi.md) whose name stands for "national socialism" but whose actions were completely antisocialist, or so called ["Anarcho" capitalism](ancap.md) which abuses the name *[anarchism](anarchism.md)* despite being completely antianarchist. The moral of the story here is that we should put a great effort in choosing a name, but we shouldn't think we'll be safe as long as we do -- we will probably never be safe from the fuzziness of language and its potential to be abused, but we should try to do our best.
 
@@ -19,4 +19,8 @@ Let us comment on a few examples:
 - **[Anarchism](anarchism.md)**: anarchism means "without a ruler" which has shown to be a good name, clearly opposing the idea of one man standing above another and so, again, keeps resisting attempts at being twisted to go against this basic goal. We rarely see the name being abused by the powerful because someone who wants to rule others simply cannot promote something that clearly indicates there should be no rulers. Indeed, there exist attempts at abusing the name, such as ["Anarcho" capitalism](ancap.md), but we observe the shear absurdity of such attempt is quickly spotted by most people who know what the word *anarchism* means.
 - ...
 
-{ A note from my friend: "[coding](coding.md)" gaining popularity over "[programming](programming.md)" maybe shows a subconscious shift towards [productivity cult](productivity_cult.md), a shift from focusing on the  process and doing it well (programming) towards just shitting out quantities of code (coding). ~drummyfish }
+{ A note from my friend: "[coding](coding.md)" gaining popularity over "[programming](programming.md)" maybe shows a subconscious shift towards [productivity cult](productivity_cult.md), a shift from focusing on the  process and doing it well (programming) towards just shitting out quantities of code (coding). ~drummyfish }
+
+## See Also
+
+- [shortcut thinking](shortcut_thinking.md)