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Fight Culture
Fight culture is the modern western mindset of seeing any endeavor as a fight against something. Even such causes as aiming for establishment of peace is seen as fighting people who are against peace, which is funny but also sad. Fight culture keeps, just by the constant repetition of the word fight, a subconscious validation of violence as justified and necessary means for achieving any goal. Fight culture is to a great degree the culture of capitalist society (of course not exclusively), the environment of extreme competition and hostility.
We, of course, see fight culture as inherently undesirable for a good society as that needs to be based on peace, love and collaboration, not competition. For this reasons we never say we "fight" anything, we rather aim for goals, look for solutions, educate and sometimes reject, refuse and oppose bad concepts (e.g. fight culture itself).