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Proprietary
The word proprietary (related to the word property) is used for intellectual works (such as texts, songs, computer programs, ...) that are someone's fully owned "intellectual property" (by means of copyright, patents, trademarks etc.), i.e. those that are not free as in freedom because they cannot be freely copied, shared, modified, studied etc. This word has a negative connotation because proprietary works serve capitalist overlords, are used to abuse others and go against freedom. The opposite of proprietary is free (as in freedom, NOT price) (also libre): free works are either those that are completely public domain or technically owned by someone but coming with a free (as in freedom) license that voluntarily waives all the harmful legal rights of the owner. There are two main kinds of proprietary works (and their free counterparts): proprietary software (as software was the first area where these issues arose) (versus free software) and proprietary art of other kind (music, pictures, data, ...) (versus free cultural art).
As said, proprietary software is any software that is not free (as in freedom)/open source software. Such software denies users and creators their basic freedoms (freedom of unlimited use, studying, modifying and sharing) and is therefore evil; proprietary software is mostly capitalist software designed to abuse its user in some way. Proprietary code is often secret, not publicly accessible, but there are many programs whose source code is available but which is still proprietary because no one except the "owner" has any legal rights to fixing it, improving it or redistributing it.
Examples of proprietary software are MS Windows, MacOS, Adobe Photoshop and almost every game. Proprietary software is not only extremely harmful to culture, technology and society in general, it is downright dangerous and in some cases life-threatening; see for example cases of medical implants such as pacemakers running secret proprietary code whose creator and maintainer goes bankrupt and can no longer continue to maintain such devices already planted into bodies of people -- such cases have already appeared, see e.g. Autonomic Technologies nervous system implants.
Proprietary software licenses are usually called EULAs.
By extension besides proprietary software there also exist other proprietary works, for example proprietary art or databases -- these are all works that are not free cultural works. Even though for example a proprietary movie probably isn't IMMEDIATELY as dangerous as proprietary software, it may be just as dangerous to society in the long run. Examples of proprietary art is basically anything mainstream that's not older than let's say 50 years: Harry Potter, all Hollywood movies, basically all pop music, basically all AAA video game art and lore etcetc.